Old meets the new
Malk was born out of a desire to create a unique and holistic brand identity for a beverage company. When initially coming up with business ideas my first thought was a coffee shop, but upon further consideration I decided I wanted to work on a path less traveled. I wanted to make a brand that would stand out and prove itself as a viable alternative to coffee while still existing in a similar market. This prompted me to think of niche beverages that don’t get much individual attention.
A fresh take on an established brand
Milk was the obvious solution. A very refreshing drink that millions of people enjoy but is not often seriously considered. As a kid there was a milk shop that was very close to where I would play Football (Soccer) on Saturday mornings, and every Saturday after practice we would go to the milk shop and drink the most refreshing glasses of milk, it came in all the usual flavors and I could never stop at one glass. When creating the name for this hypothetical milk shop, I was looking for something sassy and confident. A name that would be clear, but also make potential clients curious – Malk.