Old meets the new
The founders of Idiom came to me at the very early stages of their business. They had completed the legal documentation, and finalized the name, but had no graphics or logo whatsoever. Because of this I had the rare opportunity of working with a clean slate. They wanted Idiom to really set itself apart from other indie publishers by having a bold and cohesive graphic system.
A fresh take on an established brand
As a business in “the arts” Idiom was much more open to some of my outside the box conceptual ideas for how to define their brand and I really enjoyed the entire process. What we ended up with is a recognizable and heavy-handed graphic system that works hand in hand with a robust conceptual framework.
“Caleb’s work quality was outstanding — creative, imaginative, and very much aligned with the vision articulated. Caleb was also easy to work with and highly responsive, making the process very easy for us. We'd hire him again without hesitation.”