a lack of flair
Ivella had recently completed their program at Y Combinator and was preparing for an upcoming launch of their product in the App Store and while their branding and product design were robust their website was not up to par. They wanted a completely new web design to attract future investors and attract new users to their product after its launch.
a new site with no holds barred
I worked closely with Ivella's team to design a website on the cutting edge of tech startups, we applied their current brand identity while adding in some new visual elements. Along with this I developed the site in Webflow adding in complex interactions and a full light and dark theme to show off their product more engagingly.