Linea 7 is a multidisciplinary design firm that had an incredible portfolio of work but no online presence or brand identity. They needed a website that matched the elegance and quality of their work in order to gain new leads for future projects.
an elegant portfolio
I worked quickly with Linea 7’s team creating several design directions and a website that allowed their beautiful documentation to be front and center supported by tasteful typography and color choices.
creating & iterating
Since Linea 7 had no design assets and a clean slate a large part of this project involved narrowing down options and refining the design language for the brand.
I started by creating three initial designs for the homepage to give us several different styles to choose from, they varied from very light and clean using geometric sans serifs to a dark theme with an artsier feel and layouts. We ended up going with Option B which I continued to refine as we moved forward.
creating a dynamic portfolio
Once we had landed on a general design style I dialed in the details using Roc Grotesk as the Display typeface paired with Sweet Sans Pro for body text. For the color palette we went with a dark theme grayscale with a bit of warmth added in to complement the soft lighting used in a lot of Linea 7’s documentation.
With regards to the structure we went for a minimal and easy to navigate experience including a dynamic home page that explained the studio's capabilities, and individual project pages that exhibited the project summary, design features, and images of the final product.
When it came to development I created the website using Webflow, it was a relatively seamless process where I added in interactions built out the CMS structure for the portfolio and ensured the site was completely responsive and mobile optimized.