My Story

June 2020

Scope

Identity
Website
Campaign Graphics

The Challenge

Old meets the new

Girl Rising needed an identity for their 2020 storytelling initiative. The goal of this campaign was to leverage their audience to help tell unheard stories of how young people are responding to Covid-19 and issues of Racial injustice in America and throughout the world. In order to accomplish this they needed a campaign identity that helped attract young people to enter into the competition.

The Solution

A fresh take on an established brand

Girl Rising wanted me to create an identity with clear ties to their established brand, while also adding in an element of something new. This was a delicate balance where most of the typography, and colors were based on the GR brand, while the image treatment took a new direction.

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